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  • Iriya Morning Glory Festival (Asagao matsuri) 2019

    6 – 8 July 2019
    Iriya Kishimojin (Shingen-ji Temple)

     
    Morning glories mark summer in Japan, giving a cooling effect visually – in our collective imagination dating to the Edo period.

    The town of Iriya, a neighbourhood close to Ueno and Asakusa, will host the annual Morning Glory Festival this year again. Morning glories in dark pink, blue and other shades will be in glorious bloom for three days.

     

    入谷朝顔まつり(朝顔市)2019
    Photo courtesy: Shitaya Tourism Association/ Iriya Asagao Steering Committee)


    Iriya Morning Glory Festival (Asagao matsuri) 2019

    During the Morning Glory Festival, stalls will be opened from 5 am to 11 pm by some 60 morning glory venders and 80 fair stalls operators.

    A hundred thousand pots of morning glories will line Kototoi-dori Street near the subway Iriya Station; and in and around Shingen-ji Temple, popularly known as “Iriya Kishimojin”.

    The trumpet-shaped flowers will bloom radiantly at this popular flower market, which draws some 400,000 visitors annually.

    入谷朝顔まつり(朝顔市)2019
    Photo courtesy: Shitaya Tourism Association/ Iriya Asagao Steering Committee


    Morning glory: nurseries of Iriya

    Back in the Edo period, morning glories were grown by low-class samurai living in Okachimachi, near Ueno, to supplement their income. They produced fabulous flowers by crossing them – double flowers, big gorgeous blooms, with frills, notched edges, in blue, black and purple…

    In the subsequent Meiji period, several nurseries of Iriya followed suit. Their morning glories acquired fame, attracting many people.

    Time changes things, and the morning glories market once ceased in 1913. It was in 1948 that the market was revived.

     
    入谷朝顔まつり(朝顔市)2019
    Photo courtesy: Shitaya Tourism Association/ Iriya Asagao Steering Committee

* The above is the information known at the time of publication and subject to change without prior notice.

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