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Sanrio’s 60th anniversary exhibit


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  • 60th Anniversary Sanrio Exhibition
    The Beginning of Kawaii

    17 September 2021 – 10 January 2022
    Tokyo City View (Roppongi Hills)


    The character business giant Sanrio has played a major role in the dissemination of Japanese pop culture centering on all things “kawaii”, a Japanese adjective meaning cute, pretty, lovable or adorable.

    The company is best known for Hello Kitty, the eternal kawaii idol (though its more recent hits include – not so “kawaii” – Aggretsuko and Gudetama).

    Tokyo City View, the observatory and exhibition gallery located in the Mori Art Museum complex of Roppongi Hills, will soon host a charming show to trace Sanrio’s 60 years of history.


* The above is the information known at the time of publication and subject to change without prior notice.

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