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Sanrio’s 60th anniversary exhibit

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  • 60th Anniversary Sanrio Exhibition
    The Beginning of Kawaii

    17 September 2021 – 10 January 2022
    Tokyo City View (Roppongi Hills)

     

     

    The character business giant Sanrio has played a major role in the dissemination of Japanese pop culture centering on all things “kawaii”, a Japanese adjective meaning cute, pretty, lovable or adorable.

    The company is best known for Hello Kitty, the eternal kawaii idol (though its more recent hits include – not so “kawaii” – Aggretsuko and Gudetama).

    Tokyo City View, the observatory and exhibition gallery located in the Mori Art Museum complex of Roppongi Hills, will soon host a charming show to trace Sanrio’s 60 years of history.

     

    サンリオ展 ニッポンのカワイイ文化60年史

    © 2021 SANRIO CO., LTD. APPROVAL NO. SP610376

     


    Highlights of Sanrio’s 60th anniversary show

    A rendezvous with “kawaii” designs, the show consists of six sections along with ten sub-themes.

     

    ◆”Unforgettable Tower” by Sebastian Masuda

    At the entrance to the show stands the “Unforgettable Tower“, a six-meter-high symbolic art installation by Sebastian Masuda. The artist-producer has been a major player and a global ambassador of Japanese “kawaii” culture in his own right.

    He made this tower using a plethora of Sanrio plush toys to symbolize an “accumulation of memories”.

     

    サンリオ展 ニッポンのカワイイ文化60年史

    © 2021 SANRIO CO., LTD. APPROVAL NO. SP610376

     
    The decorative tower is set against a background of magnificent view with Tokyo Tower below, seen from an altitude of 250 meters above sea level.

     

    サンリオ展 ニッポンのカワイイ文化60年史

    © 2021 SANRIO CO., LTD. APPROVAL NO. SP610376

     


    ◆From Hello Kitty to Mymelody: Behind the “kawaii” products

    More than 800 pieces of original drawings, goods and objects on display will give glimpses of the secret behind Sanrio’s “kawaii” designs.

    サンリオ展 ニッポンのカワイイ文化60年史
    サンリオ展 ニッポンのカワイイ文化60年史
    サンリオ展 ニッポンのカワイイ文化60年史
    サンリオ展 ニッポンのカワイイ文化60年史
    サンリオ展 ニッポンのカワイイ文化60年史

    サンリオ展 ニッポンのカワイイ文化60年史

    © 2021 SANRIO CO., LTD. APPROVAL NO. SP610376

     
    Among the star attractions is Hello Kitty, to which one section of the show is dedicated.

    Lady Gaga’s dress made of plush Kitty toys, duly reproduced, will be on view.

     

    サンリオ展 ニッポンのカワイイ文化60年史

    © 2021 SANRIO CO., LTD. APPROVAL NO. SP610376

* The above is the information known at the time of publication and subject to change without prior notice.

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