60th Anniversary Sanrio Exhibition
The Beginning of Kawaii
17 September 2021 – 10 January 2022
Tokyo City View (Roppongi Hills)
The character business giant Sanrio has played a major role in the dissemination of Japanese pop culture centering on all things “kawaii”, a Japanese adjective meaning cute, pretty, lovable or adorable.
The company is best known for Hello Kitty, the eternal kawaii idol (though its more recent hits include – not so “kawaii” – Aggretsuko and Gudetama).
Tokyo City View, the observatory and exhibition gallery located in the Mori Art Museum complex of Roppongi Hills, will soon host a charming show to trace Sanrio’s 60 years of history.
Highlights of Sanrio’s 60th anniversary show
A rendezvous with “kawaii” designs, the show consists of six sections along with ten sub-themes.
◆”Unforgettable Tower” by Sebastian Masuda
At the entrance to the show stands the “Unforgettable Tower“, a six-meter-high symbolic art installation by Sebastian Masuda. The artist-producer has been a major player and a global ambassador of Japanese “kawaii” culture in his own right.
He made this tower using a plethora of Sanrio plush toys to symbolize an “accumulation of memories”.
The decorative tower is set against a background of magnificent view with Tokyo Tower below, seen from an altitude of 250 meters above sea level.
◆From Hello Kitty to Mymelody: Behind the “kawaii” products
More than 800 pieces of original drawings, goods and objects on display will give glimpses of the secret behind Sanrio’s “kawaii” designs.
Among the star attractions is Hello Kitty, to which one section of the show is dedicated.
Lady Gaga’s dress made of plush Kitty toys, duly reproduced, will be on view.
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